California Youth Soccer Association & Raley’s Announce New Partnership 

The organizations team up in support of the next generation of soccer stars

(Pleasanton, CA, February 12, 2020) – The California Youth Soccer Association (Cal North) is pleased to announce a new partnership with Raley’s, a third-generation family-owned grocery company based in West Sacramento, CA, to be the Official Grocer of Cal North. 

As part of the agreement, Raley’s will be the presenting sponsor of the Cal North State Cup Series. The Cal North State Cup Series offers a broad spectrum of competitive and recreational cup tournaments designed to challenge teams at all levels of play. Cal North-operated tournaments include the State Cup, Presidents Cup, Association Cup, Founders Cup and Junior Cup

“This is an exciting time for our association to team up with a great community partner in Raley’s. There is great potential in what we can accomplish together with an 85-year old, family-owned business,” said Cal North Executive Director, Ben Jay. “This Raley’s partnership is a positive commitment with our youth soccer association to support our youth soccer players and their families with sports nutrition and healthy eating to refuel their bodies.” 

The Raley’s – Cal North relationship highlights both organizations’ commitment to lifelong health and wellness, and additional components of Raley’s sponsorship will focus on nutrition education and sustainability. 

“This partnership with Cal North supports Raley’s vision and purpose of infusing life with health and happiness by changing the way the world eats, one plate at a time,” said Kevin Buffalino, Raley’s Public Relations & Partnerships Manager. “Youth soccer introduces children to an active lifestyle early in life to combat obesity and encourages healthy eating habits. Those are life lessons – taught by soccer – that can be used throughout their lives.” 

The partnership will kick off with the Cal North Founders Cup presented by Raley’s and Cal North Association Cup presented by Raley’s on March 7 – 8, 2020. 

About the California Youth Soccer Association Since its first year of inception in 1969, Cal North has grown to be one of the largest state youth soccer organizations in the United States. The Cal North mission is to serve all children and our communities by providing opportunities that allow each child to grow, learn, mature and succeed through the development, promotion, and offering of comprehensive community based leagues that offer a complete range of youth soccer opportunities for all children of all ages and abilities. Cal North is dedicated to assisting parents in developing youth as individuals and not just soccer players in a fun, safe and healthy environment for players at every level of the game. Visit Cal North today.

About Raley’s Raley’s is a privately-owned and family-operated customer experience grocery company headquartered in West Sacramento, CA. Raley’s stores are the destination for the best fresh products, affordable offerings and personalized service. The company’s commitment to infusing life with health and happiness by changing the way the world eats, one plate at a time, has made it a trusted source for food, nutrition, and wellness. Raley’s strives to enhance transparency and education in the food system in order to help customers make more informed, healthy food choices. Raley’s operates 129 stores under five banners: Raley’s, Bel Air Markets, Nob Hill Foods, Food Source, and Market 5-ONE-5. Making healthier offerings accessible to everyone, Raley’s has expanded beyond the store to operate grocery curbside pick-up and delivery in their nearby communities. Visit Raley’s today.


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