FOR IMMEDIATE RELEASE
CONTACT: Javier Arellano, Cal North Marketing/Communications Manager, marketing@calnorth.org
SACRAMENTO, Calif. ( May 30, 2024) - Cal North has entered into a new three-year agreement with Nike, the world’s leading soccer brand. As part of the partnership, Nike will serve as the official apparel and equipment partner for Cal North and will support Cal North’s Olympic Development Program.
"It is evident that Nike's services and products continue to align seamlessly with our brand identity and values. At this juncture, I firmly believe that there is no compelling need to deviate from our existing partnership with Nike," said Marley Wilson, Cal North Executive Director. "Their track record of reliability, excellence, and brand synergy makes them an ideal collaborator as we navigate the evolving landscape of our industry."
Cal North and Nike first entered into a four-year agreement in July 2015, since then, both brands have renewed in 2019 and now in 2024. The new three-year agreement will see Nike as the official apparel and equipment partner for Cal North through the upcoming 2026 FIFA World Cup.
The new partnership agreement has been in effect since April 17, 2024.
About Nike
NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiary brands include Converse, which designs, distributes and licenses casual sneakers, apparel and accessories; and Hurley, which designs and distributes a line of action sports and youth lifestyle apparel and accessories.
About Cal North Soccer Association
Cal North is the original youth soccer organization in Northern California, who has served generations of players, coaches, leagues, and clubs with storied histories. Cal North is a member of a much larger soccer community, and as a member, you are also a member of this world community. Players register to play with one of the more than 200 clubs or leagues formed by Cal North. Through affiliation, our leagues and clubs are also members of US Youth Soccer, US Soccer, and US Futsal. US Soccer, along with over 197 other national soccer organizations, are members of FIFA, the Federation Internationale de Football Association. FIFA serves as the international governing body for soccer and US Soccer has been a member since 1913. Together, local, national and international organizations form a family of support for the young soccer players of Cal North.